Time Won’t Wait is a creative producing company run by Sarah Sansom.

Sarah is a producer, coach, practitioner and consultant who creates the conditions for brilliant artists to make extraordinary theatre, dance and live art.

Sarah studied Drama at Hull University and began her career a musician, sound designer and theatre maker. She spent her twenties devising experimental work with artists, refugee women and young people in East London, basing herself at the Arcola Theatre during it’s first 5 years of existence. She went on to make theatre with homeless people at Cardboard Citizens, take dance into the criminal justice system with Dance United, tour Ice and Fire’s first production about the Rwandan genocide to 45 theatres across the country and produce for People’s Palace Projects, engaging young people from across London involved in gangs to work with Brazil’s most significant Cultural Group, Afroreggae, and then perform with them at the Barbican Theatre.

In 2005 Sarah was appointed Head of Creative Development at Contact Theatre in Manchester, where she facilitated work with Victoria (Belgium), The People Show, Forced Entertainment and many more amazing artists. This led to a year long fellowship of international research funded by Arts Council England exploring different models of dramaturgy in cross disciplinary practice. Residencies included The Foundry Theatre in New York and Theater an Der Parkaue in Berlin. Sarah has also held roles at the Southbank Centre as a Participation Producer where she produced the welcoming ceremony performances for the Bejing Olympic Torch Relay, and at Arts Council as a Combined Arts Relationship Manager.

In 2009 Sarah founded Time Won’t Wait with the vision to make equal the theatrical playing field and to produce extraordinary work for all kinds of people, using theatre as a catalyst to inspire connection, dialogue, change and joy.


Time Won’t Wait is small and beautiful for it.  Now with a team of 3, including assistant producers Alex Isaacs and Liz Counsell, we operate a flexible model of operation that enables all kinds of projects of different scales to be produced at the same time.

We are currently producing a portfolio of work with Tony Adigun and Avant Garde Dance Company, Urban Wolf, Lemn Sissay and Louise Wallwein.

The company is governed by a Board of Directors Sarah Holmes (CEO of the New Wolsey Theatre, Ipswich), Jordan Eaton (Sonja Freidman Productions), Karen Campbell (PRS Music), Darien Davis (Film Director) and Amy Gibson (Legal).

Since the company’s inception Time Won’t Wait has produced and toured shows, events and workshops in theatres, galleries, schools, outdoor spaces and festivals, reaching over 45,000 people.

We are always open to discussing new collaborations so please feel free to email us with your ideas at admin@timewontwait.com